by Sterling Events | Dec 3, 2018 | Uncategorized
On Friday, Marriott International said the data and private information of up to 500 million guests may have been breached, possibly the largest breach ever. We at Sterling Events, working with so many different hotel chains, want to help you stay safe and help you...
by Sterling Events | Nov 8, 2018 | Uncategorized
Event planners always have to be flexible. From last-minute agenda changes to a speaker coming down with the flu, events are often a study in onsite improvisation. Unless you moonlight as a time traveler, you can’t predict everything that will happen. However,...
by Sterling Events | Oct 23, 2018 | Uncategorized
How to Successfully Create an Incentive Program. 1. First you need to choose the goals for the incentive program. What are you hoping to accomplish? Are you looking for an increase in product sales or perhaps a growth in new customer accounts? What do you expect your...
by Sterling Events | Jul 25, 2018 | Uncategorized
FOMO: The Fear Of Missing Out. When you are running an event, you want it to be something that everyone wants to get into. What you want to do is, create FOMO. There are lots of ways to do this, but we would like to share with you our top 3 ways to create FOMO. 1 Hire...
by Sterling Events | Jun 13, 2018 | Uncategorized
Why Video is Important for Your Next Big Event It’s important to you that your event goes well, but how do you show others that your events are fun and exciting to go to? Yes, you can get great pictures of people smiling or shaking hands, but that doesn’t really show...
