The Sterling Blog

November 15, 2022 (Winston-Salem, N.C.) – Sterling Events Group has just added a new service to support associations in a market that has associations across the country understaffed and tight on budgets. Sterling’s goal is not to be a full association management...

BERMUDA RUN, North Carolina, May 6, 2020 – WinMock at Kinderton and Sterling Events Group today announced a new venture in venue management and revealed that Triple J Manor House in Mocksville will be the first venue added to their new division. Conveniently situated...

On Friday, Marriott International said the data and private information of up to 500 million guests may have been breached, possibly the largest breach ever. We at Sterling Events, working with so many different hotel chains, want to help you stay safe and help you...

Event planners always have to be flexible.  From last-minute agenda changes to a speaker coming down with the flu, events are often a study in onsite improvisation.  Unless you moonlight as a time traveler, you can’t predict everything that will happen.  However,...

How to Successfully Create an Incentive Program. 1. First you need to choose the goals for the incentive program. What are you hoping to accomplish? Are you looking for an increase in product sales or perhaps a growth in new customer accounts? What do you...

FOMO: The Fear Of Missing Out. When you are running an event, you want it to be something that everyone wants to get into. What you want to do is, create FOMO. There are lots of ways to do this, but we would like to share with you our top 3 ways to create...

Why Video is Important for Your Next Big Event It’s important to you that your event goes well, but how do you show others that your events are fun and exciting to go to? Yes, you can get great pictures of people smiling or shaking hands, but that doesn’t...

May 13th - 17th Corporate Meetings Photo Blog We are here to deliver specialized services for clients by producing meetings, conventions, trade shows, and incentive travel programs. In the process we build loyal and sustainable relationships. If you would...

Corporate event management agencies are firms that offer services to help plan various clients' company events, such as the use of budget calculators. For example corporate meetings. Every company will schedule different occasions to take place during the...

In some instance, going for Corporate Meeting Planner tends to be the best option. While being assigned with the role of planning an event may be thrilling, it may come with a responsibility of ensuring that everything works. You would need to get as much information...

Events are, usually, inherently great right? It's a spectacle for those who have never been to a convention and a nostalgic feel for those who go every year. When you go to an event, you usually expect to receive some Corporate Swag! You know, Stuff We All...

There occasions in one's life that requires the best corporate event managers for an event. The occasion in this case could be a huge business meeting or just a ceremony which will be attended by a lot of people. The procedure of establishing an event is...

Many people believe they have what it takes to pull off a successful event. However, many people do not have what it takes to deliver a memorable event. A corporate Event Planner can guarantee that your event is not only memorable but full of flair. Here...

Are you out there with a big event that you are unable to plan for yourself? Are you wondering where to start in the management of your event? Do not worry anymore as we are here to provide you with important information about hiring the best corporate...

Feeding a large group of people comes with it’s complications. First you have to make sure there is enough food for everyone while making sure there are options for everyone’s diet. Then you have to cook it or find someone to cook it and set it up for your...

Should you use Graphic Recording for your Business Meetings?  So before getting into the subject check out this video to see what graphic recording is and how a business can use it. Originally  I was going to make a pros and cons list on the subject and...

Remember “The Christmas Carol?” That movie that has been remade about 100 times and teaches everyone the lesson not to be such a humbug? The movie that has 3 ghost who appear to some cranky old guy who cares about nothing but money? Yes…No…Maybe? Well,...

How Important is Event Technology? This question has an obvious answer, but for some it might not be that obvious. Some events and people are stuck in the past when it comes to technology. Yes, every event needs AV, but that isn’t the only type of technology that you...

The 5 Don’ts of Your Office Holiday Party. It’s starting too be that time of the year where all the fancy holidays are popping up. Halloween, Thanksgiving, Christmas, Hanukkah, ECT… So what are some of the unwritten rules to attending these types of office parties?...

We were contacted recently by a young woman by the name of Andreanna! She is trying to create an Adult Prom for all the adults who didn't get to experience prom for themselves, no matter what the circumstances were. She sent us these questions in hopes of helping her...

Tagline! Are they needed? Do you already have one? Is it good? These are the questions you should be asking yourself when figuring out if your annual event has or even needs one. First off lets get the obvious out of the way. If you do end up wanting to have a tagline...

Blogs and social are essential part of running a company now-a-days.. Every day of the week you need to be online reminding everyone that your company exist and that they should be working with you. However, after a while, it gets hard trying to come up with new and...

1. The Attendee list Scam Problems- It’s not as obvious as the Nigerian prince who needs your bank information so he can send you a million dollars, but the idea is similar. You are approved online through email to buy a list of everyone who attended the event you...

With Hurricane Harvey hitting Texas and Hurricane Irma hitting the Caribbean and soon the south east of the United States, it’s an important time for team building. If you are a business owner or a team leader, now would be a great time to get your team to work...

Lets go ahead and skip through all of the cliche Vegas sayings that you have heard a billion times and get to the bare bones of this right away. Last week our company spent 7 days in Las Vegas setting up and holding a large trade show, and for me personally it was my...

5 Cool Event Seating Ideas for Your Next Event 1. Giant Blocks Time to get creative with your event seating! You can have seating created or encourage your guest to make their own seating with these awesome supersize blocks! Great for a small seating section or even a...

Figuring out a place to hold your event is one of the hardest steps in planning your event. So to help you narrow down your choices, here is 7 reasons on why Vegas might be a great choice. Convention Services This Number: OVER 262,000 resort industry employees, Las...

A large part of any meeting, trade show, convention, or conference is where you are going to hold it. Venues can make or break an event because it can be the deciding factor if an attendee is going to show up. Lest say you have chosen the best venue, what are some...

1. Question yourself before your event planner . Before you talk to an event planner to discuss budget and other questions you might have for your show, you need to step back and ask your self the question, “what do I want and why?” Making sure you have all your own...

It’s easier said then done! That’s something that a lot of you have probably heard already. It is easy to tell people how to do something right and be successful, but what are the things you shouldn’t do? These are just as important and for event management it could...

Summit: Definition: A meeting of heads of state or government, usually with considerable media exposure, tight security, and a prearranged agenda. Lets put this in terms of the business world. 1. Big Names Only. Exclusivity is key here. This is an event that is...

Trade Show: Definition: An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals, and examine recent market trends and opportunities. 1. Trade Shows are good for...

Convention Definition: A meeting or formal assembly, as of representatives or delegates, for discussion of and action on particular matters of common concern. 1. Conventions are for networking and voicing your opinion. Unlike conferences, conventions should be used to...

Conference: Definition: Merriam-Webster dictionary: “A formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic, usually for several days.” So lets break that down some. 1. A Formal Meeting. In this case formal...

Top performers for a company deserve the best! So when you reward them, why not reward them with the best incentive trips that you can think of? Heres a list , in no particular order, of some of the top places to have for your next incentive trips! 1) Amsterdam,...

Team Building Summer is here, and everyone wants to spend as much time outside as possible.  So, how do you provide that flexibility for your staff while building a productive team?  Why not consider organizing an outdoor team building exercise? Let me start by...

1. When your Trade Show booth is located the furthest from the show entrance. If your trade show booth location is bad, you should feel bad, because you probably aren’t going to get much traffic. A lot of shows have pre-registration and spots can fill up a year before...

A SUMMIT AND HOW TO RUN ONE! 1) Choose location that is away from the office and has a relaxing atmosphere for your summits. When you create a summit, you want to make sure that you get people our of their daily routines. Choose a resort of some sort to make sure your...

DISPLAY ATTENDEES SOCIAL POSTS AND PICS: If you are still in a world that denies FaceBook or really any other social media outlet, you might want to start rethinking your business priorities. Social media has made itself a necessity in the business world and without...

1) Last year's events attendees should be rewarded. If an attendee went to your show last year, then there’s a good chance that they will be going to most of your events this year. Rewarding your last year’s attendees with special pricing or a small gift of some sort...

When Attending a Convention or Trade Show, you never want to walk in knowing exactly what to expect. Boring is not a theme that you want heard about your events, that is for sure. So what are some cool ideas and tricks to make your event unique or at least exciting to...

1. Think about Failure in Your Meeting Now this isn’t to say you walk into a meeting and yell out, “Oh my God the company is failing! What are we gonna do?” Scaring your employees is highly advised against. However, starting the meeting proposing the idea that the...

Event Management is what we do! Here is some insight to help you with your next event! Product! This doesn’t necessarily mean that there has to be a specific item that you are selling. This could be a theme or just an type of training that you want your potential...

Top Reasons to Hire a Corporate Meeting and Event Planner Planning corporate meetings and events isn’t always as easy as it looks.  With so many details and moving parts, even small meetings can seem daunting.  Plus, planning a meeting or event on top of your regular...

Types of Incentives and How They can Work for You First off lets understand the general meaning and use of an incentive. An incentive is something, like a prize or desired action, that gets an employee to do more of whatever is/was encouraged by the employer. An...

Top 3 Booth Tips For your next Trade Show or Convention 1. Location The most important thing for your booth at your Trade Show or Convention is where it might be located on the floor. You are going to want to reserve your spot as early as possible to beat out any...